Crafting a meaningful brand
Through internal and external research, we gained a deep understanding of the needs of potential Sprout customers, identifying the value Sprout could offer, and where they could differentiate from the banks.
This led us to the brand idea ‘Championing Growth’, expressing Sprout’s desire to help inspire, support and enable small businesses to reach their growth potential. We positioned Sprout as small business champion – a real partner for growth.
The Sprout logo
Like a small green shoot, the Sprout brand icon represents growth and partnership, with overlapping shapes emphasising the open and transparent nature of the business.