Earnd

We shook up the pay system, making it possible for young Aussies to access their money as they earn it.

Overview

Almost half of all Australians live paycheck to paycheck. We helped the founder of Earnd design an app for young Aussies to access their money as they earn it, curtailing big spending and detoxing their money habits. Earnd brings the antiquated pay cycle into the on-demand era.

We created a trustworthy, modern brand free from the connotations and limitations of traditional 'fintech apps'. We engaged and educated young Australians, with a brand strategy to let them know their pay was just that – theirs, not locked into pay cycles. At the same time, we connected with employers keen to design a benefit scheme that was actually useful to their staff.

Results

From strategy to visual identity, through to the user experience, Earnd has hit the right chord. In a short 12 months on market, 10% of Australia’s top 100 companies are connected with thousands of users using the app to access their pay in realtime. And counting.