We created a trustworthy, modern brand free from the connotations and limitations of traditional 'fintech apps'. We engaged and educated young Australians, with a brand strategy to let them know their pay was just that – theirs, not locked into pay cycles. At the same time, we connected with employers keen to design a benefit scheme that was actually useful to their staff.
From strategy to visual identity, through to the user experience, Earnd has hit the right chord. In a short 12 months on market, 10% of Australia’s top 100 companies are connected with thousands of users using the app to access their pay in realtime. And counting.