Brand StrategyIdentity DesignExperience DesignImplementation
It's no secret that smartphones are harmful for young minds, but saying no to kids isn't easy. Wait Mate is a movement to let kids be kids for longer, by rallying likeminded parents together to hit pause on smartphones and extend the nourishing, play-based childhood kids deserve. We helped the organisers of Wait Mate bring this movement to life.
Outcomes
- Developed a strategy and visual identity for this new social movement to empower parents.
- Created a poignant messaging framework that plays on themes familiar to all parents.
- Designed and built an online pledge system to allow parents to band together and build momentum through their school communities.
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