Brand StrategyIdentity DesignExperience DesignImplementationBrand Activation
Free Broadcast Inc. (fbi radio) has long been a vanguard of Sydney’s creative and cultural landscape. Often recognised as the launchpad for many Australian musical artists, the community is vital for championing local sounds and voices. We helped fbi with a holistic evolution across the brand and digital experience, setting the stage for a new era beyond the linear FM signal.
Outcomes
- Visual identity and brand mark for the new 'time-shifted' era of the station
- Product strategy and design to make the world of fbi interactive and tangible
- Engineering for the new digital platform, including livestreaming, episode playback, and content authoring
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