We secured actress, philanthropist and globally renowned ethical fashionista Emma Watson to lead our 'wear the change you want to see' message.
Together with the founders, we empowered a new generation of conscious consumers with the 'Good Swap' initiative, encouraging alternative eco-brand options. Fashionistas became activists, with a platform enabling them to message brands directly, calling for change. Top-rated brands receive certification for their online stores.
Good On You has become the benchmark for sustainable fashion worldwide. Building a combined reach of over 300,000 app users, subscribers and followers that are part of the 'good on you' movement. Achieving over 100,000 followers on Instagram alone.