Making sustainability fashionable
We worked with the founders of Good On You to reposition a formerly 'tech' oriented identity to one that reflected their role in both sustainability and fashion. Uniting both spaces, we developed a new visual identity that fits in with the world of fashion whilst standing out for their mission.
Designing for discovery
Our work with Good On You redefined how users engage with ethical fashion online.
In close collaboration with their ratings team, we refined the directory to be clearer, more intuitive and aligned with the new identity. Looking at their rigorous ratings methodology, we developed a simpler framework for consumers, breaking down sustainability ratings into People, Planet and Animals. These terms have since become iconic in the world of fashion sustainability.
In parallel, we introduced a new editorial platform for the brand. A digital magazine designed to serve ethical fashion through inspiration. This new channel has significantly expanded their reach, deepened engagement and amplified Good On You's voice to conscious consumers worldwide.
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