Nimbus plant milks have been reimagined from the ground up, shipping without the water and eliminating tonnes of packaging waste and emissions. As a brand entering a rapidly growing market, we worked with Nimbus to articulate the brand story and launch an identity that stands out and stirs up the plant milk industry.
We helped bring the idea to market, from the name to the identity, tone of voice, website, and packaging — all built around one clear idea: the lightest plant milk on the planet.
Outcomes
- A cohesive brand experience online and on shelves.
- Helped save thousands of cartons from landfill.
- Now stocked in Harris Farm Markets across Australia.
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