Nimbus

Reimagining plant milk from the ground up

BrandPackagingExperience DesignImplementation

Traditional plant-based milks are great, but they're not perfect. While dairy milk is naturally a liquid, plant-based milks don't have to be sold as one. Water is added as one of the last steps of production, and the thing about water is that it's heavy. Really heavy. Why are we still adding water to plant-based milks which are being sold as sustainable products?

Nimbus' plant-based milks have been reimagined from the soil up, shipping without the water and eliminating tonnes of packaging waste and emissions. As a brand that was entering a saturated consumer goods market, we worked with Nimbus to articulate the brand story and launch an identity that stands out and stirs up the plant milk industry.

Crafting the brand from top to bottom, the name, identity, tone of voice, and packaging designs are inspired by the mission of providing the world with more taste and less waste.

Outcomes

A cohesive brand experience online and on shelves.
Helped save 100k cartons from landfill in the first year in market.
Now stocked in major supermarkets across Australia & New Zealand.

The lightest milk on the planet

Together with Nimbus’ founder, we positioned Nimbus as the 'lightest milk on the planet', inviting conscious consumers to enjoy the delicious oat milks through a cohesive brand experience that feels effortlessly positive and lightweight at every touchpoint — from the store, to shelves, to unboxing at home.

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