Puppers living their best life through real food have a wag to their tail and a bounce in their step. Vibrant and full of life one minute, cuddly and content the next. This is part of the core concept we developed for Lyka. We fed this through the elements of the brand system - how it looks, feels, sounds, moves and behaves. Featuring our very own Wellness Manager, Crumpet the Cavador.
From onboarding to unboxing we brought the Lyka brand to life, with a strategy and visual identity that gave the modern-day fur parent something to bark about. New boxes are dropping at doggy doors as you read, fastly growing a pack of 'puppers' across Australia who are happy from the inside out.