Brand StrategyIdentity DesignExperience DesignImplementationBrand Activation
Every choice we make for our wardrobe has hidden and unintended consequences for the planet we live on. Good On You's mission is to bring those unseen costs to light, empowering consumers with independent brand ratings rooted in ethics and impact. We helped redefine their identity and rebuild their digital presence, establishing them as the global authority in sustainable fashion ratings.
Outcomes
- Repositioned the brand to own the space between fashion and sustainability.
- Developed the key terms for the ratings framework: People, Planet and Animals.
- Grew app users by 300% in the 12 months following the relaunch.
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