In a space dominated by unrecogniseable kibble engineered for shelf life, Lyka’s founder had a vision to disrupt the world of dog food and rewrite the narrative with an outrageous idea — feeding our puppers real food. Lyka's freshly made pet food is formulated with veterinary nutritionists, crafted for people who want the best for their furry ones. After some market validation with an early-stage brand, Lyka approached us to help take things to the next level and set up a foundation for growth.
Outcomes
- Uncovered the brand's true positioning: For puppers living their best life.
- Relaunched the brand, website and product to reflect Lyka’s premium offering.
- Sales increased 6x in the first six months of rebrand.
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